О кураторе
Online guide
Self-promotion
for emerging artists
Part #1.
CREATING AN ARTIST'S
PERSONAL BRAND
5 steps
which will help emerging artists, photographers, sculptors, creators to build their personal brand and start earning money of their own art and start working with galleries, fairs, the press, and brands.
Author's guide
developed by an art marketing expert and a gallery owner Katerina Khrustaleva Touchon and the artist and gallery owner Zach Touchon
About
the program
ONLINE
5 STEPS
1-1,5 h./step
PRESENTATIONS, ADDITIONAL MATERIALS, CHAT
THIS PROGRAM IS FOR
Beginners
in Marketing
Emerging
Painters
Photographers
Sculptors
Illustrators
Ceramists etc.
Assistants
of the artists
Managers
Agents
Galleries
willing
to promote their
artists
Your
Results
Upon completion of Part 1 of the self-promotion program
YOU WILL BUILD YOUR PERSONAL BRAND IN ART AND A BASE
for further work
with galleries, press, brands, and fairs,
including
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Original name
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Your uniqueness
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Buyer portrait
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Biography text
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Text Artist Statement
-
Portfolio and CV
-
Prices
-
Price list
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Work accounting
-
Website creation structure
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Recommendations for email newsletters, business cards, catalogs, etc.
-
Choice of social networks
-
Professionally Designed Instagram:
Bio,
Page design,
Photos, Videos, Texts, etc.
5 Steps
Step 0 - Bonus!
ART MARKETING AND PERSONAL BRAND
Introduction. Modern art market. New opportunities for artists.
Art marketing and its tools. Personal branding.
Your goal and motivation in Art
Step 1
HOW TO START SELF-PROMOTION
Your uniqueness, audience, mission.
The very first marketing tool
Step 2
YOUR PERSONAL BRAND. "INSIDE". DOCUMENTS
All texts and documents you need: About the artist, Biography,
Artist Statement, CV, Portfolio, Art inventory,
Price list
Step 3
YOUR PERSONAL BRAND. "OUTSIDE". PRICING, IMAGE, VISUAL CONTENT
Pricing. Your image and its components.
Visual content (photos, videos, style, etc) and how to prepare it
Step 4
BASIC TOOLS OF SELF-PROMOTION
Business cards, catalogs, website, email newsletters, choice of social media, etc. Content for social media. Advertising
Step 5
13 steps to a professional Instagram account
Reviews
Summary of the most significant aspects for an emerging artist! It's very important! If I had learned all this 4 years ago, I think my development would have been more rapid. I am sure that for beginners this course is full of useful information!
It gets immediately clear that the curator is a professional and understands what she is talking about. You can see it in the examples and in the details as Katerina explains each paragraph. All blocks have a lot of information, there is no such thing that one block is stronger, the other is weaker. And it can be useful for the entry-level self-promoters as well as for more or less experienced - there is enough information for everyone.
I want to thank Katerina for her openness, honesty, and a huge influx of new knowledge! I took several courses on the promotion of art, but it was not at that level! During the course, I managed to conclude one contract with an online store of VIP products. Anв also negotiations to sign a partnership with one of Moscow's top galleries are on the way. Thanks a lot!
Irina Nuzhdina
@irinanuzhdina_art
Painter
Valentina Kursova
@kursovavalentina
Photographer-abstractionist
Konstantin Isaev
@isaevart
An Artist's Agent
Book-Digest of
Marketing Tips
51 practical marketing tips on the most significant topics in the art
Self-Promotion
for Artists
The Book-Digest «50(+1) marketing tips #FRWART. Part 1»
is developed specially for artists, photographers, sculptors, illustrators and creatives and contains
51 practical marketing tips on the most significant topics in Art:
● how to find your unique style ● how to write an Artist Statement ● how to promote on Social Media
● how to create an appealing content ● how to sell online ● and also lots of other information about collaborations, galleries, agents, sales and art in general.
! The Digest was developed as a part of the "Self-Promotion for Artists" online-guide and is the most effective in combination with it
!! If you notice an error and want to report it, we will be very grateful for your email or chat message. THANKS!
About Your Curator
The mission of the program I've developed and my mission as the curator - to share my professional experience and the result of more than 12 years of marketing and PR practice in cultural and art projects of various sizes ranging from large state festivals to chamber private projects.
I have developed an easy-to-follow online guide to help artists promote themselves and get the exposure and income they deserve. These knowledge, tools, practices, life hacks and tips will replace a need in PR specialists, agents, dealers, galleries so you can present and sell your works more successfully than anybody else. And once you follow these steps, you’ll become even more successful.
Katerina Touchon
"
You create Art.
I'll show you what to do next!
Professional experience
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More than 10 years of marketing and PR experience in the fields of arts and culture
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Public, private, and own projects:
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Annual street art festival MOST
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International Museum Festival «Intermuseum»
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Association «Moscow City Galleries Network»
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Project with The State Russian Museum in Saint Petersburg
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Full management of the commercial and art areas of the art center EXPOSED
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Pow Wow Long Beach (street art), NCSFest Huntington Beach (cartoons), Musica Angelica Los Angeles (classical music concerts) projects
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Launching my own online and offline project S E L E C T I O N Art Show in LA
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Work with artists from the USA, Great Britain, Japan, Republic of South Africa, Indonesia, Iran, Vietnam, Russia, Belarus, Ukraine, etc.
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Art collaborations with commercial brands: Schwarzkopf, Calvin Klein, Phillips, BMW, Dulux, Cosmopolitan, Swatch, Jules Pansu, Dot, banks, retail chains, etc
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Launch of the FRWART | Artists Promotion in 2020
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Sold thousands of dollars worth of art since I moved here from Europe, without any connections and only by using the tools I'm sharing in the program!
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